TerraCycle, a global provider of sustainability solutions, has introduced ClinicCycle, a national recycling solution designed for healthcare facilities of all sizes, from private practices and dental offices to urgent care centers and specialized medical clinics. The program offers a way to recycle complex waste streams commonly produced in medical environments, including personal protective equipment (PPE), plastic packaging, break room waste, and cleaning supplies.

Addressing Medical Waste Challenges

Each year, the U.S. healthcare sector produces approximately 1.7 million tons of plastic waste, much of which is discarded in landfills or incinerated. ClinicCycle provides a solution, enabling healthcare facilities to responsibly manage hard-to-recycle waste while upholding stringent hygiene and patient care standards.

A Convenient Recycling Option

“Medical waste is a growing challenge, and healthcare professionals need convenient solutions that align with their commitment to care,” said Tom Szaky, founder and CEO of TerraCycle. “ClinicCycle is an easy way to ensure that essential materials from a variety of medical settings are properly recycled.”

ClinicCycle Options

From single-use PPE to plastic packaging and disposable supplies, ClinicCycle offers specialized Zero Waste Boxes to help all types of healthcare facilities responsibly recycle a wide range of waste materials, including disposable gloves, disposable masks, plastic packaging, break room separation, cleaning supplies and accessories, and an all-in-one option.

Collection and Recycling Process

Clinics order the appropriate ClinicCycle Zero Waste Box, place it in areas where waste is generated, and start collecting their hard-to-recycle materials. Once full, the box is sealed and returned to TerraCycle using the prepaid shipping label. The collected waste is then carefully sorted, cleaned, and processed into raw materials that can be used to create new products, ensuring clinic-generated waste is kept in circulation and out of landfills and incinerators.

Photo: ID 337761976 © Narongrit Doungmanee | Dreamstime.com

Once you’re in the door, there’s plenty of advice floating around about style, project management, budget and all the rest—but how do you get the job in the first place? We’re asking designers to peel back the curtain and walk us through how they landed a project, step by step.

Here, Baton Rouge, Louisiana–based designer Rachel Cannon explains how her firm’s marketing strategy brought in a unique client.

Read the full article at businessofhome.com

By Tonya Johnson

New York City-based Facial Plastic Surgeon Konstantin Vasyukevich, MD (“Dr K”), and Caroline Friedman, account coordinator of 3d Public Relations and Marketing, recently hosted a live virtual viewing of the “Mind Booster Art” exhibit, presented by Olga Zbarskaya, PhD—from his Konstantin Gallery location in Midtown Manhattan. Their in-depth, interactive dialogue, focused on the aesthetic emotion and well-being of others.

During the ongoing COVID-19 pandemic, Friedman said healthcare providers and other business owners are sprucing up their work-spaces with mind boosting art to help their staff and patients/clients, who are going through a rough patch, and enduring a lot of stress.

With an unexpected and extended hiatus away from the gallery of typical in-person social events—filled with invited art lovers, cocktails and light music, Vasyukevich explained that “even if we come together in this very restrictive manner, this is something that we all need at this point. Going through a very tough year and difficult New York winter with all the gray and dark colors,” he added, “Mind Booster Art” gives us an explosion of color! I see my patients walking into the office, and their eyes light up when they look at the wall and see those colors—it immediately puts a smile on their faces. This is something we want to share with everybody.”

MOOD BOOSTER

In addition to being an artist, Zbarskaya, is an author, scholar, and the president of OZ CREDO. “Mind Booster Art”—the perceptual medium of colors and shapes designed to bring positivity into the environment and boosts creativity in people, was also invented to celebrate the surprising power of the ability to merge science with art, she explained to the virtual audience. Through her scientifically-based research findings, she designs art to help people change their perception of emotional and behavioral responses. OZ CREDO is a center of creative thinking dedicated to inspiring the development of imagination and complex problem-solving skills.

According to her demonstration, all characteristics of “Mind Booster Art” include symmetry, composition, balance, various levels of abstraction, density, and dynamic that may often provoke a shift in perception and openness to novelty. “Every image exhibited on the Konstantin Gallery wall is different and activates the mind and mood through the colors, unusual shapes, natural forms, and movement,” she said. “Wavelengths of electromagnetic energy colors can actually set a certain mood to stimulate senses and control the flow of energy through our mind, which impacts our feelings,” she reported.

Using a combination of colors, forms, textures, and dynamics, she aims to help healthcare providers, small business owners, and corporations make mind-friendly work environments that are healthier, happier, and more welcoming. But each combination of colors and shapes may have a significant impact on certain individuals, so the primarily acrylic-based art design process can often be lengthy to achieve a precise outcome, especially if she includes special effects.

For example, very bright and vivid colors may cause someone suffering from anxiety to become overly stimulated. As she continues the work, Zbarskaya collects data from healthcare providers, psychologists, and patients to better understand how it all works.

“This has been a challenging year for all of us, and I’m very happy that this vivid imagery is helping patients and medical professionals to improve their mood, attitude, and perform well. Without inspiration, I don’t think anything would be possible. Dr Konstantin beautifies people, and I try to beautify minds and environments.”

READ MORE: FACIAL PLASTIC SURGEON OPENS NONPROFIT ART GALLERY WITHIN HIS PRACTICE SPACE

THE ART OF PLASTIC SURGERY

The art and science concept is very central to Vasyukevich’s medical profession. He founded the non-profit art gallery to promote the arts and connect the general public with talented and emerging artists. Vasyukevich believes that art and plastic surgery are intertwined because there is an acute sense of aesthetics that plastic surgeons share with the artists and sculptors. “People who are searching for plastic surgery and improvement, are usually the ones who greatly appreciate the art,” he shared. “Being able to immerse themselves in a plastic surgery practice environment that offers not only the technical, surgical, and the medical perspective, but also the aesthetic and artistic perspective, has really put my patients at ease. It makes them feel like they’re a part of something greater than just getting a plastic surgery procedure.”

He explained that every artist goes through schooling to learn the techniques of how to paint and how to sculpt. But all of those techniques are just a means to an end. “Because in the end, it’s your vision of aesthetics, it’s your vision of how a particular person should look, and this is something that really takes creativity and artistic ability to bridge the gap between [artistic] vision and technical skills.”

Tonya Johnson is associate editor of Plastic Surgery Practice

The growing trend of art exhibits in the workspace environment has had a major influence on a wide range of industries from the neighborhood coffee bar to national wealth management corporations. For New York City-based Konstantin Vasyukevich, MD (“Dr K”), plastic surgery and art seem like the perfect marriage—each strives to achieve beauty and uplift the human spirit.

That’s why Vasyukevich opened an on-site art gallery within the same space as his plastic surgery practice. Konstantin Gallery is recognized as a nonprofit art gallery created for the purpose of promoting the arts, and the general public is welcome to come inside to view the revolving displays from local artists.

Creative Space

Rising costs make it hard for smaller art galleries to thrive in Manhattan, Vasyukevich says, making it difficult for new talent to achieve recognition. But Konstantin Gallery and similar nonprofits offer the perfect setting to connect New York art lovers with talented artists.

Although he has no formal art training, Vasyukevich has always been passionate about the arts and had a strong appreciation for beauty. Owning and operating the Konstantin Gallery alongside his practice has become one of the most rewarding parts of maintaining the busy office, he says.

“The art gallery inside my practice allows me to create a very special environment for my patients by giving them an inspiring visual experience every time they visit,” Vasyukevich explains. “My patients love the fact that they are a part of the New York art scene—getting an exclusive look at some of the art even before it is presented to the wider public.”

Several of the technical design steps Vasyukevich undertook to build an office art gallery included:

• creating the proper lighting;
• installing a gallery suspension system; and
• restructuring physical office space to maximize the visual impact of the art.

When he’s not performing plastic surgery or consulting with Hollywood clients about their next red carpet appearance, Vasyukevich also finds time to go antique shopping at some of his favorite locations, like John Koch Antiques in Manhattan and Janos & Theresa Gallery in the Bronx, for frames in which to display the artwork throughout the gallery and practice.

“In New York City, we have many great antique shops that have some hidden treasures inside. If you visit often and look closely, there will always be some amazing pieces for the right price,” he notes. “The frames that I’m searching for are pieces of art by themselves.  Elaborately handmade, most of them are well over 100 years old and create a unique timeless feel to the office space.” 

Next Exhibit

Art curator Irina Zebrari helps manage the gallery and organizes all of the art events, which in the past have included artists Michael Yamaoka, Nikita Polyansky, and Om Prakash Sharma, just to name a few. She and Vasyukevich choose artwork that will inspire patients seeking beauty enhancements in the cosmetic surgeon’s office. 

On Tuesday, January 28, the gallery will open its next exhibit: “The Art of Illumination.” This exhibit features Angelica Verk, an artist and theater costume designer, and integrates the St. Petersburg traditions of “Russian Seasons” with Art Deco visual style.

The opening reception will be held from 6 pm to 9 pm at the practice (59 E 79 St, NY, NY). After that, visitors may view the artwork weekdays any time from 10 am to 6 pm through April.

(For further information about “The Art of Illumination,” call 212-380-3634.)

Life Imitates Art

Selected as the official plastic surgeon of the 2019 Oscar awards, double board-certified Vasyukevich specializes in the “artful treatment of the aging face, eyelids, and neck.” He performs more than 1,000 facial cosmetic procedures in a typical year. He devoted his early training and research to becoming an expert in the aesthetics and anatomy of the face and believes that a facial plastic surgeon’s role occupies a unique place in cosmetic surgery.

“There’s no single miracle,” he says. But in his opinion, having a comprehensive strategy that utilizes multiple surgical and nonsurgical treatment modalities becomes an essential part of an effective facial rejuvenation procedure that can turn the clock back by 10 to 15 years. 

His four full-time staff members work closely with him at the boutique office space to provide every patient with the individual attention they need.

“Entering the realm of plastic surgery can be quite intimidating for some people. Creating the most comfortable and warm office environment goes a long way to making my patients feel at ease,” he says. “With my interior designer, Elisa Russo, we’ve created a very traditional look of the office that, I believe, makes people feel at home. We’ve also decided to locate all the medical facilities to the back of the office, creating a more welcoming feel for those who enter our practice.”

Tonya Johnson is an associate editor for Plastic Surgery Practice.

READ MORE: NYC DOCTOR PROMOTES MIND BOOSTING ART FOR HIS PATIENTS’ WELL-BEING

Measuring almost 5 feet tall, the microPharmacy Touch features an all-in-one computer comprised of a 43-inch touchscreen, stereo speakers, camera and microphone to create a fully immersive in-office experience. Patients can interact with it the same way they use their cell phone, tablet or PC, according to a press release from the company.

“Our goal is to promote Medi-Store Online store awareness while the patient is at the office and enable them to experience it immediately,” says Peter Kostka, president and co-founder of microPharmacy Corp, in the release.

“Patients will be invited to register to become an online customer, actively shop for products and interact with important new marketing resources and online advertisements.”

“microPharmacy Touch is the first to bring the collective benefits of promoting your customized Medi-Store Online to your patients with a beautiful piece of hardware that will command attention in any room,” adds Petr Klima, MicroRetail strategist for microPharmacy.

[Source(s): microPharmacy Corp PRWeb]