Fortress, a surgeon digital marketing agency specializing in SEO strategies, announced its latest service expansion—comprehensive SEO for plastic surgeons. The service is designed to help private practices build a strong online presence through advanced SEO and web development offerings that enhance visibility, drive more consultations, and support long-term practice growth.

Industry Expertise in Healthcare SEO

Founded by Gerrid Smith, digital marketing expert, Fortress reportedly brings over a decade of SEO expertise to the healthcare industry.

Multi-Layered Approach to Digital Marketing

Fortress takes a multi-layered approach to digital marketing, combining SEO with web development strategies.. SEO strategies for plastic surgeons include:

• Targeted keyword optimization to rank for high-intent searches (e.g., “best plastic surgeon near me”)
• Content marketing that highlights expertise, patient success stories, and surgical innovations
• Local SEO strategies to boost visibility in Google Business Profile (GBP) listings and Maps results
• Reputation management to build trust and authority through patient reviews and testimonials

Custom web development offerings for plastic surgeons include:

• High-converting plastic surgery website design optimized for patient engagement
• Fast, mobile-friendly, and SEO-optimized pages that improve search rankings
• Integrated appointment booking and lead capture systems
• ADA-compliant designs for accessibility and compliance

Data-Driven SEO and Patient Engagement

Fortress reportedly uses advanced on-page and off-page SEO, AI-driven analytics, and a deep understanding of patient behavior to ensure that clients see real, measurable results.

Addressing Marketing Challenges for Plastic Surgeons

Surgeons face unique challenges in traditional plastic surgery marketing, from competing with corporate practices to building trust with prospective patients. Fortress says it develops customized digital strategies that elevate surgeons’ online visibility and position them as leading specialists in their field.

Free Consultations for Plastic Surgeons

Fortress offers free consultations to discuss tailored online marketing strategies for their practice.

Photo: ID 139681214 © Alexandersikov | Dreamstime.com

“We’re thrilled to extend our digital marketing offerings into the cosmetic services space,” said David Kocher, chief customer officer at RevenueWell, which acquired PBHS is 2021. “Our mission has always been to equip practices with the tools they need to drive results and growth, and now we’re extending that same commitment to new verticals including cosmetic surgery, dermatology, and medical spa professionals. By formally expanding on our existing capabilities in SEO, social media, paid media, and websites to more cosmetic services customers, we’re enabling these practices to enhance patient acquisition and retention while building their brand presence. This expansion helps streamline marketing efforts, so providers can focus on delivering exceptional care, growing their practice, and elevating their reputation in an increasingly competitive landscape.” 

According to a press release from the company, the digital marketing solutions from PBHS will provide cosmetic clients access to professionally designed, high-performing websites that help turn visitors into patients. In addition, PBHS reportedly will also focus on providing optimized SEO strategies, targeted advertising services through Pay-per-Click (PPC) advertising on search engines and Meta ads, combined with social media content creation and management, to foster authentic patient relationships and build brand awareness. 

Photo: ID 138534565 @ Pop Nukoonrat | Dreamstime.com

Over the past 2 years, many overwhelmed plastic surgery practices have pushed aside marketing efforts so they could effectively manage the complexities of the pandemic. Instead of focusing on business growth, practice owners have shifted resources to address safety protocols, testing and treatment guidelines, and complex staffing challenges.

As we learn to live with COVID and its variants and surges, it’s time for practices to look ahead to a growth mindset. With experts foreseeing the pandemic’s end, now is the opportunity to consider and implement aggressive marketing strategies.                                               

The typical marketing tactics used to attract and retain patients have rapidly evolved since the pandemic started. Amid an ever-changing consumer landscape, savvy plastic surgery practices must keep up with the trends to remain competitive and lead their market.                     

1. Personalization

Opting for plastic surgery is highly personal. Therefore, your marketing should be equally personal. Patients want to feel like their surgeons understand them, their wants, and their specific needs. A one-size-fits-all marketing approach is no longer sufficient.

Healthcare marketers need to personalize the connection with both current and prospective patients. Targeting your marketing outreach to appeal more directly to an individual patient (rather than the masses) can drive patient loyalty and strengthen the patient-provider relationship. Here are a couple of ways to personalize your practice marketing.

• Re-Engage Your Patients. It’s no secret that the pandemic caused patients to put off surgical consultations and procedures in record numbers. Surveys show that over 50% of patients missed or canceled an appointment because of the pandemic. However, the upside of these statistics is that you now potentially have thousands of prospective patients eagerly waiting to re-engage. Now is the perfect time to send out a personalized text message or email to start that process.
• Choose the Right Communication Channel. As your practice begins to reconnect with patients, it’s also important to consider how they want to hear from you. Although a phone call used to be the preferred method of communication, research shows that most patients would now prefer to receive an email or text message for key interactions, like scheduling an appointment or completing the registration process.

2. Take Advantage of Digital Connections

Nowadays, approximately half of all Americans spend at least 5 hours a day on their smartphone. It’s not surprising then to learn that most current and potential patients prefer to interact digitally with your office. Two of the most effective ways to connect digitally with your patients are text messaging and telehealth options.

Research has shown that, on average, people open a text message within 3 minutes of receiving it and are nearly five times more likely to respond to a text message than they are an email. Text messaging can also improve web conversion rates, reduce appointment no-shows, and make scheduling and payments more convenient and efficient.

With a client satisfaction rate of over 80%, telehealth has become a popular, convenient option for patients, especially among millennials (ages 25 to 40).  Promoting your telehealth services is a great way to offer your patients expanded office hours while also creating an additional revenue stream for your practice.

3. Local Search Engine Optimization (SEO)

Search engine optimization (SEO) continues to be essential post-pandemic, but the factors used to determine search results continue to change.

Among the most important factors of late is the quality of your practice’s online directory profile. As of 2021, the top factor is your Google My Business profile (part of the Google local pack). Also, ensure your practice’s information, contact details, and address are accurate and consistent across all third-party websites and directories, including Google, Bing, WebMD, and Vitals. Consistency across all websites builds confidence among search engines, which will help your practice rank higher in search engine results.

Lastly, remember to include the most frequently used keywords and phrases related to the practice in all descriptions of your practice. It’s critical to be specific when selecting a business category (for example, “liposuction doctor” beats “surgeon”).

4. Reputation Management

Your practice’s online reputation is essential for attracting new patients. Among the most crucial aspects of online reputation management are positive reviews posted on Google, your website, WebMD, Yelp, and Facebook. Nearly 70% of patients indicate that they will not consider a provider with an average review of fewer than four stars.

To improve your online reputation, request patient feedback, monitor your reviews daily, and respond to negative reviews when warranted.

5. Monitoring Key Performance Indicators (KPIs)

Successful marketing is a continuous process that requires you to measure results and modify your plans on an ongoing basis. That requires monitoring the key performance indicators (KPI) that best show new client acquisition and retention data.

Fortunately, in 2022, KPIs can be easily gathered, displayed, and monitored—in real-time—in what’s known as a practice growth dashboard. While key metrics will differ based on the specific focus of your practice, nearly every plastic surgeon will want to monitor their search result rankings, new appointment volume, and website traffic.

When planning your marketing strategy, set clear and measurable goals for what you plan to achieve, then focus on capitalizing on the latest healthcare marketing trends to drive your practice’s long-term growth. PSP

Travis Schneider is the co-founder and co-CEO of PatientPop, a Tebra company, the industry leader in practice growth technology. Schneider is highly committed to helping the company operate a platform that helps thousands of providers promote their practice, attract and acquire patients, and retain them for life, for a thriving business.

According to the ModMed “What Patients Really Think” Annual Survey conducted by independent research firm One Poll, 69% of respondents believe it is important for a doctor’s office to have a modern-looking website. Moreover, nearly three-quarters (74%) of respondents weigh online reviews heavily when selecting a physician.

This data indicates that, while it is paramount for providers to provide quality care, they must also focus on building a strong online presence to help attract patients and provide consumers with the customer service experience they expect.

ModMed AMP—which stands for “advertise, market, promote”—offers a website design, reputation management, digital marketing, and e-store package as part of its practice management marketing services. These services are designed to help patients find a physician more easily and for practices to build and manage a strong online brand and reputation.

“In today’s digital world, it’s not enough to simply have a website or social media account for occasional use. For physicians, attracting patients is an ongoing process that requires an ongoing online strategy,” says Adam Kupperman, senior vice president of specialty business and general manager of dermatology and plastic surgery at ModMed. “We recognized that between managing operations, caring for patients, and keeping track of financials, many providers are overwhelmed and don’t have time for marketing.”

Details of ModMed AMP include:

• Website design and management. Domain registration and hosting, customizable for the practice, self-service capabilities, integrated with EMA and ModMed Pay. This includes search engine optimization, specialty-specific content, and blogging.
• Digital marketing. Digital ad design, Google Pay-Per-Click advertising, and social network advertising that leads to optimized landing pages for campaign performance monitoring.
• Reputation management. A review widget pulls certain patient reviews from the web to showcase on the AMP website. Practices can monitor, manage, and respond directly to incoming reviews or choose to have the ModMed AMP team do this on their behalf.
• E-Store. An e-commerce site that can be used to sell products and services online. Practices can advertise their store as a purchasing option for patients on Facebook and in digital marketplaces such as Amazon.

Leading SEO Marketing company, SURGE, has launched a Facebook Messenger Chatbot service for plastic surgeons. The launch of this service is geared to generate high quality leads for plastic surgeons. Surge is adding this interactive feature on the surgeon’s websites to generate more patient leads..

Surge, the SEO company for plastic surgeons is educating them on how a Facebook Messenger Chatbot will increase new patients in their practice. During the launch, they are offering a complimentary consultation with plastic surgeons about this technology and its benefits.

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